Comments on: Is Generation Y Killing Radio?

By: Bret Bernhoft

Bret Bernhoft — Wed, 10 Mar 2010 22:26:35 +0000

As a Gen-Yer having been involved with radio as both a consumer and a professional I am willing to say that the importance of radio is just as great as it once was, just in a completely different context. While Generation Y still looks to the radio for story telling and information, the use of these reasources has significantly changed over the past 20 years.

For Generation Y, radio serves as yet another opportunity to gain access to the expressions of their cultural identity, not the only. Radio is free, available and interesting and therefore is able to literally broadcast the kinds of messages that an entire demographic appreciates. Generation Y is not killing radio, no, it is transforming it.

By: Frank

Frank — Fri, 03 Jul 2009 02:55:34 +0000

A friend of mine when we arrived in Boston, he said he will lay down and listening to the radio, he brought with.
He had no interest watching TV.
I always remember this. ( I rather watch TV )
He was a German guy.
Frank´s last blog ..fcseh: "10 Ways to Find People on Twitter | mashable" http://bit.ly/TDijy

By: Irene Koehler

Irene Koehler — Tue, 30 Jun 2009 04:40:49 +0000

Monica, we’re definitely on the same wavelength!

By: Irene Koehler

Irene Koehler — Tue, 30 Jun 2009 04:39:51 +0000

Excellent points, Tom. You’re right that I wasn’t intending to truly analyze the demise of radio, but your points are well taken. Radio has changed so much, but there must be an audience for the newer formats or it wouldn’t make business sense.

By: Tom Bonner

Tom Bonner — Mon, 29 Jun 2009 22:04:23 +0000

Hi Irene:

Interesting post.

As far as I’m concerned, Commercial Radio is killing Radio. I’m old enough to remember driving on trips and finding some really unique stations playing all sorts of wonderful stuff. It was a treat to drive across country, as you would experience a myriad collection of shows that included a smorgasbord of music and genres.

Then all the stations were sucked up by corporate conglomerates that decreed every station had to play the same crummy top 40 tunes. All the stations sound exactly the same, and you can bet you will hear the same material repeated over and over, endlessly.

Then there the ridiculous “drive time disk jockeys;” each a clone of all the others. They repeat unfunny jokes and guffaw loudly as they insult your intelligence. Listen to some of these guys (and gals) and you feel a need to rush home and take a shower. These turkeys are living proof the theory of evolution is false.

Because of this, I very seldom listen to the radio any longer. I have an iPod and a FM broadcaster, so I can listen to something worthwhile in my car. At home I listen various flavors of Internet Radio, many of which are commercial free.

I know you were kidding around, but I truly hate what commercial radio has become. The sooner someone kills it the better!
Tom Bonner´s last blog ..Fixing a white balance problem with Photoshop layers

By: Monica Diaz

Monica Diaz — Mon, 29 Jun 2009 18:06:45 +0000

Irene, I love your take on this, as I also like some of the music my kids have shared and vice versa. Technology is a thing of the present. Many baby boomers fear it will define us and want nothing to do with the new developments (and cling on to old time favorites). Technology was created to serve us, to expand us, to make us see farther, listen more, connect deeper. Older generations have the responsibility to teach the new ones the substance behind these things. How we used to do radio is significant so that kids can understand that they can find new music by broadening their searches. How our grandparents would connect gives great lessons to us twitters and FB people: they sent letters to eachother and needed to be clear, concise, meaningful lacking the face to face interaction. So do we. As long as we remember what it is to be human, we can welcome new technologies, let go of past ones and bridge generational gaps. (Plus…I think Greenday rocks!
Monica Diaz´s last blog ..The Importance of Reflection.