Top 5 Signs Your Business Should Not Be Using Social Media...

Social media is all the rage. All the cool kids are using it; at least, that's what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely?

10 Steps To Create An Awesome Google+ Profile...

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It's where you tell people what you'd like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles, you online.

How To Opt-Out of Social Ads on LinkedIn in 5 Clicks...

Oh, how I love LinkedIn! I often speak and write about LinkedIn, as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online.

The #1 Reason You’ll Want to Use Google+...

If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.

Why I’m Over Declaring Tech Tools “Over”...

With the launch of Google's new social network, Google+, there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.

Dear Netflix: While You’re Huddled Under the Table, I’ve G...

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company:

How Old is the Perfect Social Media Expert?...

So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.

LinkedIn Adds 3 Fun Ways to Remember Your Connections...

LinkedIn doesn't get much love in the "I can't wait to go online and have fun with my friends" category of social networking sites, but make no mistake - for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I'll find you first when I google you and where I'll look to get an early sense of your reputation.

How To Manage Your Online Reputation By Using Google Alerts...

In addition to the wonderful feedback to my post last week about 3 Mistakes You're Making Online, I also received questions about my third point - using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.

3 Mistakes You’re Making Online...

Oy, the internet. Must it be so complicated? Can't we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn't recommend it. If you're reading this, chances are you're active online and chances are you're making one of these mistakes.